Download Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics)
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Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics)
Download Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics)
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Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
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Product details
Series: FT Press Analytics
Hardcover: 368 pages
Publisher: Pearson FT Press; 1 edition (April 14, 2016)
Language: English
ISBN-10: 0134177282
ISBN-13: 978-0134177281
Product Dimensions:
6.1 x 1.3 x 8.9 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
3.4 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#702,091 in Books (See Top 100 in Books)
I had high-expectations of this book when i read the first chapter especially that it linked core financial aspects with marketing, sales, and eCom domain. So i bought it although its quite expensive compared to similar books. If the cost of this book was $5, I would give it 2 stars. The book is basically set of definitions that you can find in wikipedia nothing more nothing less; im also surprised that there is absolutely no visuals at all!!!! No practical examples; a book of Analytics without numbers and example is not analytics. with the cost of this book, i can assure you that you can buy at least 3 and Waaaaaaaay Better Books.
Extremely helpful insights for new analysts. Provides detail and suggestions on how to analyze different aspects of the user experience and drive value for your business.
Must read for every ecommerce owner.
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